$pooktacular october 29

11AM – 5:00PM

ALREADY REGISTERED AND NEED ACCESS? 
HTTPS://BOO.NONDUESAPALOOZA.COM

A LIVE virtual experience engineered for visual learners, meaningful online conversations, deep dives on sales and sponsorship models, plus a little bit of costume fun! This event is specifically designed for associations looking for new and innovative ideas to generate non-dues revenue!

 

REGISTER NOW

SCHEDULE

3 CAE CREDITS

CHILL & THRILL ROOMS
11AM – 12:45PM ET

All sponsor rooms open for attendees to go in and out to meet and greet with the awesome supporters of this event. Don’t be shy. Just drop in and say hi, ask them what they do and make a new connection. You never know who else you could meet in a haunted room.

WELCOME WITH TERI CARDEN LIVE FROM NASHVILLE
12:45 – 1:00PM ET

LIVE PANEL: STOP SHIVERING AT THE “S” WORD
1:00 – 1:45PM ET

Bruce Rosenthal, Partnership Professionals Network
Carl Weaver, International Association of Movers
Lori Zoss, Growth Owl
Let’s face it, most association professionals shutter at the thought of sales. Sales people are only the dark side, right? This thinking is going to be challenged with this panel of bright minds that understand the nuances of association sales, aka relationships with the for-profit sector. Whether you’re implementing completely new programs or remodeling existing packages, your team needs to understand the power of a culture that: supports a healthy sales mentality; recruits the right staff to develop partnerships; invests in initiatives to generate new corporate relationships; abides by the organization’s mission all while ethically helping the bottom line.
 


BREAK & HAUNTED HALLS
1:45 – 2:00PM ET

Here’s your official permission slip to step away from the screen for a few minutes. Grab a beverage, stretch or, walk the dog. Or if you want to stay glued to all the other cool people experiencing this event, find a topic you like and join one of the haunted halls.
Topics include: Sponsorship Models, Pricing, Budgeting and Witches Brew  

LIVE: DEEP DIVES
2:00 – 2:45PM ET

From Linus to Lucy to Charlie Brown…Determining and Leveraging Your
Personal Sales Style to Best Generate Non-Dues Revenue
with Lori Zoss Kraska, MBA-Founder/Principal of Growth Owl, LLC

Dig deeper on the importance of getting to know your strengths as well as areas of opportunity for you to grow as a professional or senior executive with the task of generating revenue from corporations, other organizations, and individuals. By the end of this fun and interactive session, you’ll know your exact personal sales style and discover insights about you probably never knew about yourself — and all with the help of some classic comic strip characters. Most importantly, you’ll receive practical tips on how each style type can best influence and persuade decision-makers. 

 

Lions and Tigers and Sponsorship Models, Oh My!  Where is your Yellow Brick Road?
with Dr. Michael Tatonetti, CAE, CPP, Marketing and Pricing Consultant at The Michael Tatonetti Team, LLC and Director of Certification and Education, Professional Pricing Society

Clearly, everything has been interrupted, but it’s time to follow your yellow brick road to the best sponsorship model for your organization and partners.  In this session, Dr. Michael will share three possible yellow brick roads your organization can take to reach your Wizard of Oz – that great resource of non-dues revenue.  Each of the three models will be explored in comparison so you can consider which is best for your organization.  At the end, we’ll discuss practical next steps so that you can be armed with the right conversation to have with your fellow leaders.

BREAK & HAUNTED HALLS
2:45 – 3:00PM ET

Here’s your official permission slip to step away from the screen for a few minutes. Grab some candy, go to the mailbox, or feed the cat. Or if you want to stay glued to all the other cool people experiencing this event, find a topic you like and join one of the haunted halls. 
Topics include: Sponsorship Models, Pricing, Budgeting and Witches Brew  

CASE STUDIES
3:00 – 3:45PM ET

Just what you think it is. Real life stories of associations making bank! If you attended the case studies at the August event, rest assured, these are new and different!

 

How One Association Increased Non-Dues Revenue by 19% and Professional Memberships by 50%

Non-dues revenue is an important ingredient in any association’s financial health. By utilizing YM Careers software and services, the Society for Advancement of Chicanos/Hispanics and Native Americans in Science took a strategic approach leveraging technology, and smart marketing campaigns to increase non-dues revenue and membership. Learn how your association can adopt the same strategy!

 $45k Out of a Single Question

Description: Context allows us to better understand an individual’s motivation so we can provide more relevant engagement. Transactional data does not provide context. This case study will show how context helped this particular association earn a quick $45k off of a single question in their conference registration drive. We’ll look at a couple other examples of associations driving greater attendance to events by finding out what’s important to them BEFORE making the pitch.

Learn from the Best: Non Dues Marketing Strategy with The Florida Bar

 In this interview with Terry Hill, you will learn how The Florida Bar continually vets new non dues revenue programs, along with his thoughts on how to make a non dues revenue program successful in general. You may be surprised to hear that once an affinity program is approved through their vetting process they are granted unlimited access to The Florida Bar members. Learn how Terry and his team approve and monitor the communications going out to their members while allowing their sponsors the opportunity to serve as thought leaders and market to their membership base—all while focused on providing value for their members. Terry also shares his thoughts on ways they have continued to serve their members during COVID and have launched programs to address mental health concerns during these challenging times. Terry will explain the difference between working with vendors vs. a true partner and how to spot the difference.

COSTUME PARTY
4:00 – 5:00PM ET

Grab your favorite beverage, a snack and get ready for a lot of laughter with prizes for the best costumes and more. This community is awesome and sometimes this is the best part so don’t miss it!

SCHEDULE SUBJECT TO CHANGE

GET ALL ACCESS

We’ve designed Non Dues-a-Palooza so that it’s affordable for everyone. Between what we’ve got goin on this day and what we’ve done that’s available on demand, you’ll walk away with more ideas than you could dream!

Your registration includes an all-access pass to this virtual experience and all on-demand content.

ONLY $115

 

REGISTER NOW

OUR PROMISE TO YOU

We’re so sure that this year’s virtual experiences are going to be well worth your time, energy and money — so much so that we’re guaranteeing it! If for some crazy reason, you don’t think you got your money’s worth, we’ll refund your registration fee in full. No questions asked. Requests to teri@nonduesapalooza.com by 11/1/2020.

EVERYONE IS WELCOME

We understand that association budgets can be tight. If you really, really want to be a part of this community, but you simply don’t have the funds, we’ll find a sponsor to help cover your cost of registration.

Share your story: teri@nonduesapalooza.com.

 

TEXT CALL EMAIL

That’s right — no stink’n “contact us” form. I’m happy to answer any questions you have and would love to hear your ideas, feedback, or goals around non dues revenue. Text, email or call anytime. Happy to help!

Teri Carden
teri@nonduesapalooza.com
850-491-1390