Lori Zoss Kraska | Non Dues-a-Palooza

Sept. 6

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Decoding Decision Maker DNA: Connecting Your Association with the Right Corporate Sponsors

Lori Zoss Kraska, MBA, CFRE

Date: September 6
Lunch: 11:30am – 12:00pm MT
Workshop: 1:00pm – 4:00pm MT
Drinks & Snacks Drop-In: 5:00pm – 7:00pm MT

As the need for non-dues revenue continues to increase, many associations are looking to corporations for partnership and sponsorship opportunities. However, to successfully engage it’s important to understand the nuances of working with corporations as well as discover the various decision makers available within a corporation that might have an interest in supporting your association (Hint: it goes way beyond the Marketing Department).

Join Corporate Sponsorship expert, Author, and Founder of Growth Owl, LLC, Lori Zoss Kraska, MBA, CFRE for this insightful and highly engaging workshop as she decodes who the decision makers are, what each decision maker is looking for from associations, and how best to engage/communicate with each decision maker type.

Lori will also discuss the areas of greatest interest to corporations right now and share some of her success stories of engaging with some of the nation’s largest Fortune 500 companies that can be applied to your association’s own outreach efforts.

Special emphasis will also be placed on industries very engaged in sponsorship no matter what the naysayers are saying in the news. Get ready for a fun and high energy afternoon that will both inspire and jumpstart your association’s corporate sponsorship efforts!

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Lori Zoss Kraska, MBA, CFRE is Growth Owl, LLC’s Founder/CEO. She possesses over 22 years expertise in revenue generation management, corporate sponsorship support, corporate cause marketing, fundraising, corporate social responsibility, non profit consulting, executive sales management, training, and marketing strategy roles earning her a reputation for establishing pathways quickly to exceeding revenue/fundraising goals, building high performance teams, developing relationships quickly, and outpacing expectations.

She’s held key leadership and corporate sponsorship positions within organizations like PBS, NPR (local station groups), DAC Group, Clear Channel, University of Phoenix-Midwest Campuses, and Citysearch.com.

Lori earned the distinguished certification of Certified Fundraising Executive (CFRE), the world’s only accredited certification for philanthropic fundraising professionals, by CFRE International in 2021.

Although Lori resides in the Northeast Ohio area, she is proud to be of service to clients globally helping purpose driven organizations and corporations achieve their funding goals and empower them with the tools needed to build upon that success.

Lori Zoss Kraska

Founder/CEO, Growth Owl, LLC

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